Product Launch Webcast

Enterprise Portals

Sybase, Inc.

When Sybase decided to launch their new version of the Enterprise Portal using a

webcast, they turned to Dada to help strategize a creative solution. Our challenge

was to transform the presenters' complex and technical ideas into well designed

graphs and information that would communicate their messages clearly and

quickly. Using a bold and powerful look, this webcast generated more sales

leads than any previous online event.