HUMBOLDT CREAMERY - ORGANIC AS ALWAYS
RELAUNCHING AN ICON ORGANIC BRAND
When someone said happy cows come from California, they must have been thinking about the cows up in Humboldt County. After all, they eat green grass year round, live a stress-free life and have been organically raised since before people even knew what that meant.
Crystal Creamery, the new owners of Humboldt Creamery, knew the organic milk these cows produce is some of the best in the world, but they needed to relaunch the brand to refresh its look and communicate its heritage in the dairy business.
At the heart of Humboldt Creamery's marketing campaign, Dada produced a video that would reflect their organic lifestyle and created a story that would brand their new message with the right tone and feel. A 30 second ad was also produced for Sam’s Club.
The marketing worked…the video can be found on their website, online and at trade shows, and Humboldt Creamery was successfully sold into Walmart, Sam's Club, Costco and Whole Foods…and as for the cows... they continue to enjoy their happy existence along the Lost Coast.
When someone said happy cows come from California, they must have been thinking about the cows up in Humboldt County. After all, they eat green grass year round, live a stress-free life and have been organically raised since before people even knew what that meant.
Crystal Creamery, the new owners of Humboldt Creamery, knew the organic milk these cows produce is some of the best in the world, but they needed to relaunch the brand to refresh its look and communicate its heritage in the dairy business.
At the heart of Humboldt Creamery's marketing campaign, Dada produced a video that would reflect their organic lifestyle and created a story that would brand their new message with the right tone and feel. A 30 second ad was also produced for Sam’s Club.
The marketing worked…the video can be found on their website, online and at trade shows, and Humboldt Creamery was successfully sold into Walmart, Sam's Club, Costco and Whole Foods…and as for the cows... they continue to enjoy their happy existence along the Lost Coast.
