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The 15-Second Video is"The New Black!"

4/19/2017

3 Comments

 
Online videos are very short stories. The goal is to get a click, or a view, or a like.
 
It’s a little like writing haiku. It needs to be catchy and it needs to grab your attention. You need to say something that represents the brand, delivers a message, but always with a specific goal in mind. It’s a mix of art and science, of creativity and statistics.
 
Perfecting short-form video is not an easy task…but it can make an impact on social and mobile media! So whether you are generating clicks to a website, or just delivering a simple message…THINK SHORT. And if “The New Black” is anything like “The Old Black,” your video will have an ever-lasting affect!
 
To illustrate this point, here are 3 links to a video we produced for Visa V.me.  The original TRT was 1:20 and then we created a :30 and a :15 for advertising, mobile and social media. A perfect solution to stretch your production budget and attract more people.

V.me by Visa 1:20


V.me by Visa :30


V.me by Visa :15

3 Comments
Blanche
4/27/2017 01:03:27 pm

Short is good!

Reply
Amber Davenport link
10/6/2023 06:33:05 am

Hi nicee reading your blog

Reply
Erotic Massage Grays link
5/11/2025 06:05:30 am

Short videos can be very effective for reaching people on social and mobile media.

Reply



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