Online videos are very short stories. The goal is to get a click, or a view, or a like.
It’s a little like writing haiku. It needs to be catchy and it needs to grab your attention. You need to say something that represents the brand, delivers a message, but always with a specific goal in mind. It’s a mix of art and science, of creativity and statistics.
Perfecting short-form video is not an easy task…but it can make an impact on social and mobile media! So whether you are generating clicks to a website, or just delivering a simple message…THINK SHORT. And if “The New Black” is anything like “The Old Black,” your video will have an ever-lasting affect!
To illustrate this point, here are 3 links to a video we produced for Visa V.me. The original TRT was 1:20 and then we created a :30 and a :15 for advertising, mobile and social media. A perfect solution to stretch your production budget and attract more people.
V.me by Visa 1:20
V.me by Visa :30
V.me by Visa :15