Check out our latest AT&T IoT video and hear a "proper" British RP accent.

Casting a British voiceover is not easy. Accents and dialects vary widely across Great Britain. And so a single “British accent” simply does not exist. Would you like a West London accent or an East London accent, a Geordie accent or a Scottish accent? I’d like an “RP accent”…not too posh…not too Cockney…and that’s how our search began.
 
When the auditions came in, we heard local voiceovers that had British mothers, British expats living in Canada and actors who just spoke plain BRITISH. Not quite what we wanted…we posted another request for auditions with only “RP accents,” however, we soon learned only a very small percentage of people living in the UK actually speak with this accent.
 
No worries, we proceeded to receive countless auditions anyway, and soon all were rejected. So, after scouring the world for the perfect “RP BRITISH accent,” we cast John Champion…a native British voiceover who lives in San Francisco…and yes he was our very first audition! 

Engage AT&T's B2B customers in 90 seconds... that was the goal in marking this video for AT&T Business Field Management and Mobility Services.  Prominently located on their landing page, this video has been viewed thousands of times.

Highly produced videos can quickly and efficiently tell your story and help generate leads.
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When disaster strikes and getting help can make the difference between life and death, first responders need to communicate quickly. FirstNet, built with AT&T, is changing what a network means for public safety…and DADA is helping to tell their story. 
 
So next time you’re at a marathon, an outdoor concert, or in an emergency, you can feel secure knowing that first responders will be able to get through…helping to save lives and protect communities.

Do you ever wonder why certain videos get lots of views and others seem to fade away? In today’s corporate world, everyone wants to jump on the social media bandwagon, but what makes people want to look at your video. Is it the title, the topic, the thumbnail?
 
Recently, we noticed that a video we produced for CyberSource has 114,000 views… and counting. Produced for a product launch, we never thought about the social media life of this video. However, everyday this video garners more fans, which makes me think corporate video really can make a difference. It can reach potential customers and viewers you never knew were out there. So, you can do all the analytics you want, but in the end one thing has become very clear…corporate video can be the gift that keeps on giving.
​Keep the numbers climbing... here's the link:  https://youtu.be/5eB9pU0yroE

Online videos are very short stories. The goal is to get a click, or a view, or a like.
 
It’s a little like writing haiku. It needs to be catchy and it needs to grab your attention. You need to say something that represents the brand, delivers a message, but always with a specific goal in mind. It’s a mix of art and science, of creativity and statistics.
 
Perfecting short-form video is not an easy task…but it can make an impact on social and mobile media! So whether you are generating clicks to a website, or just delivering a simple message…THINK SHORT. And if “The New Black” is anything like “The Old Black,” your video will have an ever-lasting affect!
 
To illustrate this point, here are 3 links to a video we produced for Visa V.me.  The original TRT was 1:20 and then we created a :30 and a :15 for advertising, mobile and social media. A perfect solution to stretch your production budget and attract more people.

How do you know when you have the perfect LinkedIn photo? Do you torment yourself over which photo to choose?  Change it often or just never think about it again?  According to a study published in the journal Psychological Science, different pictures of the same person produce radically different impressions.  Apparently it takes only 100 milliseconds to judge a face.  And apparently, those snap judgments are pretty much right…like 9 out of 10 traits were guessed accurately.  Things like personality, competence, and likeability.  So here are some tips: next time you choose a photo make sure your shoulders aren’t too high (#1), you’re forehead isn’t wrinkled (#2) and use the one that makes you look happy and relaxed (#3).  And if you still can't decide...you can always ask a friend!

Check out our latest video for AT&T on the Internet of Things.
From cars to thermostats to lampposts, cities are becoming smarter and DADA is telling the story. As part of our ongoing series for Enterprise Business, "Speed to Market" was produced positioning AT&T as the premier company to provide companies everything they need to connect to the Internet of Things.